How We Work
We license our proprietary audit technology directly to brands and agencies. We also take on full catalogue audits ourselves — completing in days what once took weeks, and going deeper than any manual process could.
Our Audit Engine is available as a client-facing tool. Feed in your catalogue data and it returns SKU-level economics, flags, channel recommendations, and AI-generated strategic reports in minutes. No waiting for a consultant to turn around a deck.
We still run full audits for clients ourselves. Our technology means we complete in days what previously took weeks of analyst time. And because the diagnostic runs across every variable simultaneously, the depth of insight goes well beyond what a manual review can produce. We still apply human commercial judgment to every output — the difference is we arrive there faster and with far more data behind us.
Automation identifies where the margin is going. Understanding why, and what to actually do about it in an AVN room or with your operations team, requires commercial experience that no model replaces. That's what we bring. The diagnostic tells us where to look. We tell you what it means and what to do next.
"Whether you run the engine yourself or we run it for you, the output is the same: a complete picture of exactly where your Amazon margin is being lost and a clear, prioritised path to recovering it."
The Problem
On paper, Amazon revenue looks great. But once co-op, chargebacks and fees land, your actual profit per unit is nowhere near target.
Every AVN ends the same way: Amazon asks for more and your margin shrinks. You know money is being made on your products. It just isn't ending up in your P&L.
Your team is already maxed across key accounts, distributors and retail. Building in-house Amazon expertise isn't realistic, even if you know there's more profit available.
3P sellers and distributors win the Buy Box at prices you'd never approve. It creates channel conflict, upsets retail partners, and trains customers to expect your brand cheaper.
If leadership asks what can be done to improve Amazon profitability, there's no simple answer. You suspect changes would help, but nobody has put the numbers together.
Co-op creep, chargeback drift, and structural deductions quietly compound. By the time it shows up in quarterly numbers, significant profit has already been lost.
What We Do Differently
Most Amazon consultancies optimise what's visible: ads, listings, content. That work has value, but it doesn't fix the structural economics that determine whether a brand actually makes money on Amazon.
We built something different. Our team brings years of experience running profitable Amazon businesses and conducting full-catalogue margin audits for Vendor brands. We understand co-op structures, AVN negotiation dynamics, chargeback compliance, and the operational levers that actually move the needle on profitability.
Our diagnostic models analyse over 100 economic and operational variables at SKU level. Pricing behaviour, term structures, operational leakage, competitive dynamics. Actionable intelligence that would take a human team weeks to compile.
We sit at the intersection of Amazon Vendor expertise and cutting-edge analytical capability. No one else occupies this space.
Methodology
We map your full catalogue structure so every insight ties to the right product. Duplicates, variants, and structural issues are identified upfront.
We reconstruct profitability from the ground up: co-op, MDF, allowances, programme fees, early payment terms, and advertising costs. Not from headline PPM. From real unit economics.
Rolling ASP, price volatility, DTC conflict, 3P seller dynamics, Buy Box behaviour, and grey market pressure. We model how the market actually behaves around your products.
Returns, defects, chargebacks, freight, logistics constraints. The hidden costs that quietly turn apparently profitable SKUs negative.
For every SKU: what drives profit, what destroys it, and what should change. Clear, comparable, built for leadership teams to act on.
Impact
"This isn't a generic consultancy report or another Amazon dashboard. It's a diagnostic system built to give leadership a clear, defensible understanding of where an Amazon catalogue is truly performing and where it isn't."
Proprietary Tool
Our proprietary Audit Engine is available to clients for direct access. Log in to run diagnostics, model scenarios, and generate strategic recommendations for your Amazon catalogue.
ACCESS AUDIT ENGINE →Get In Touch
Tell us about your catalogue and we'll be in touch to discuss how we can help.
All engagements are covered by NDAs and relevant confidentiality agreements.